I’m Jeff Morris, CEO and Founder of DreamSmart Behavioral Solutions, the world’s only Black-owned behavioral science firm. I think of myself as a trailblazer in behavioral intelligence, financial wellness, and leadership development. Over the past 30 years, I’ve worked with individuals, teams, and organizations across industries to unlock their potential and create high-trust cultures.
At DreamSmart, we’ve developed innovative tools like the Behavioral SuperPowers (BSP) Coaching Methodology and the DreamS.M.A.R.T. platform, which provide actionable insights to help people understand their innate strengths and achieve measurable growth. I’ve always been passionate about helping others discover their unique capabilities and align them with their personal and professional goals.
I’m also a proud three-time international best-selling author, speaker, and facilitator, conducting over 500 leadership workshops and training sessions. My work extends to underserved communities, where I’ve mentored over 1,000 Black and Brown Wall Street Bound Scholars. I have coached kids, teens, and young adults in basketball and football for over 30 years, coaching around 1,000 games.
I’m committed to the idea that trust is the foundation for success in life and business. Everything becomes possible when we start with trust—whether in ourselves or others—. That belief drives everything I do, both professionally and personally.
About Jeffrey Morris
Q: Please tell us a little bit about your family.
I am married for 9 years; we have the six kids! Caleb, Hannah, Isabel, Leah, Anabel, Nicolas
Q: Please tell us about your current, past, or future career. What do you love most about what you do?
I am Coach…I have coached youth sports, kids, teens, young adults. I am also a Executive Coach. I love to optimize people, families, teams, and organizations
Q: What advice would you give to people?
If I could offer one piece of advice, it would be to start with trust—in yourself, in others, and in the process of life. Trust is the foundation upon which all meaningful relationships, personal growth, and professional success are built. When you lead with trust, you open the door to deeper connections, authentic communication, and collaboration that drives results.
Q: Where do you see yourself in 5 to 10 years?
In 5 to 10 years, I see myself continuing to lead DreamSmart Behavioral Solutions as a global force in behavioral science and leadership development. My vision is to expand our reach, impacting millions through innovative coaching methodologies like Behavioral SuperPowers (BSP) and platforms like DreamS.M.A.R.T. I want to ensure our work continues to empower individuals, teams, and organizations to unlock their potential and create high-trust cultures worldwide.
Jeffrey Morris & Our Community
Q: What are a few of your favorite restaurants in our community?
I love Jake’s in Del Mar, Mr. A’s in downtown San Diego, and Red Tracton in Del Mar
Q: How long have you lived or worked in our community?
I came to San Diego via the Marine Corps in 1988. I lived in the North County (Oceanside, Vista, and San Marcos) for more than 30 years.
Q: Who is the most interesting person you’ve met here in our community?
Leonard Comma, former CEO and Chairman of the Board for the Jack in the Box Corporation is one of the most influential leaders that has impacted my life for over 20 years.
Q: What current or former local business makes you the most nostalgic about our community?
Jake’s in Del Mar is of my favorite places to eat. There is something romantic and nostalgic about eating at Jakes with the sunset and beach as the backdrop for dinner.
Q: What is your favorite thing or something unique about our community?
I am former Marine, I love the fact the San Diego is so entrenched in supporting many military service members, and initiatives that support them as well.
Q: If you could choose anyone alive today and not a relative, with whom would you love to have lunch? Why? And where locally would you meet for this lunch?
I am a fan of Les Brown, he is one that has inspired me for many years. I listened to hours of his wisdom and teachings over the years. I would be a dream come true to have lunch with him at my favorite place to eat, Jake’s in Del Mar.
For Fun
Q: What is one of your favorite movies? TV shows?
Gladiator and Remember the Titans are my favorite movies. Lots of practical life lessons in those movies.
Q: (Even for friends or family), what is something interesting that most people don’t know about you?
I grew up listening to Rock n Roll music; my favorite band back in the day was KISS. I love the Eagles, Journey, and Queen.
Q: What would you rate a 10 out of 10?
A family gathering with all the kids present to eat food, share some laughs, and speak wisdom into their lives.
Q: Who inspires you to be better?
My family aka “The Black and Brown Brady Bunch” (Caleb, Hannah, Isabel, Leah, Anabel, and Nicolas) inspire me to be the best me I can be. My wife Maria is my biggest fan, supporter, and coach.
Q: What community organizations and/or local nonprofits do you admire/support?
There are many that I love and adminre, but I love the mission of Young Black In Business lead by Roosevelt III.Roosevelt is a big dreamer, connector of people, and motivational educator.
Q: What is the best advice you’ve ever received?
Reflecting on the most impactful advice I’ve received, one principle stands out: “Start with trust.” This simple yet profound guidance has shaped my approach to leadership, relationships, and personal growth. Trust serves as the foundation for authentic connections, effective collaboration, and meaningful progress. By leading with trust, we create environments where individuals feel valued, empowered, and motivated to contribute their best. This philosophy has been instrumental in my journey with DreamSmart Behavioral Solutions, guiding our mission to foster high-trust cultures and unlock the potential within individuals and organizations
Q: What Neighborhood do you live in?
I now reside in Temecula CA after living the North County for more than 25 years.
What I love about my Neighborhood:
The diversity of the people…former military, current military, families, and retirees are all part of the fabric of the neighborhood.
Please describe your ideal San Diego weekend:
I love to go to a nice restaurant, see the sunset, and eat a good meal at one of the many fantastic restuarants in San Diego.
Q: Finally, what three words or phrases come to mind when you think of the word HOME?
Love, food, and laughter.
Website:https://www.dreamsmartbehavioralsolutions.com
