I’m the Founder and CEO of Passion Fit, a best-selling and award-winning author, TEDx speaker, media spokesperson and certified health coach, group fitness professional, yoga, mindfulness, nutrition and behavior change specialist and employee wellbeing and professional strengths-based coach through the American Council on Exercise, Athletics and Fitness Association of America and Gallup. I’m also an award-winning ESPN fitness championships competitor, personal and professional development coach and consultant and marketer.
I graduated with a BBA in marketing and management from the University of Wisconsin-Madison and an MS in advertising and communications from Boston University. I spent years in digital marketing, sales and business development leadership roles for Google, Yahoo, Reebok, CNET, GE and Grokker.
Today, I serve companies, nonprofits, universities, schools and the media through Passion Fit products, services and content focused on fitness, nutrition, mindfulness, productivity and work-life balance.
I’m featured as a TV health contributor on NBC, ABC, CBS and FOX, and I’m the host of a Women Lead TV show called, Women, Wellness and the Workplace, sponsored by the Connected Women of Influence. I’ve been featured in Health and Women’s Health magazines, I was selected as one of LA Weekly’s Top 10 Health and Fitness Leaders of 2023, and I’m a brand ambassador for the American Council on Exercise. I speak to companies such as Microsoft, Google and Amazon, write for Thrive Global, Shape and my own blog, and I’ve been a newspaper health columnist. I’ve also published my first nonfiction book entitled, The Wellness-Empowered Woman™, which is an Amazon Best-Seller, Mom’s Choice Award Gold Winner, Nonfiction Authors Association Gold Award Winner and Book Excellence Award Winner. I’m currently working on my second book, which will be coming out later in 2024.
I’m on the Entrepreneurship Advisory Alumni Board for the University of Wisconsin-Madison, Alumni Council for Boston University, and I’ve been a Women in Management Facilitator for Stanford University. I was also nominated to be a candidate for Woman of the Year Silicon Valley, where I fundraised for blood cancer research for the Leukemia and Lymphoma Society.
I’m a wife, mom and first-generation-born Indian-American, and I live in San Diego, CA with my husband and two sons.
About Reena Vokoun
Q: Please tell us a little bit about your family.
I’ve been married to my husband for over 20 years, and we have two sons who are 16 and 13 years old. We moved to San Diego three years ago to be closer to our extended family, which includes my parents, my siblings and their spouses and my nieces and nephews, who all live in San Diego, Orange County and Los Angeles. I love my family so much, and they’re at the heart of everything I do!
Q: Please tell us about your current, past, or future career. What do you love most about what you do?
My lifelong passion for health, wellness and fitness and desire to help others, is what led me to follow my heart, make a bold move and leave corporate America and my amazing job at Google to become an entrepreneur and start my company, Passion Fit, 10 years ago. The thing I love most about what I do is helping others live healthier, happier and more productive lives.
Q: What advice would you give to people?
I would tell people to have gratitude, work hard and pursue your passions both personally and professionally, prioritize your physical, mental, emotional and spiritual health, be present and enjoy life to the fullest with your family and friends!
Q: Where do you see yourself in 5 to 10 years?
I see myself continuing to enjoy my life in San Diego with my family and friends, traveling around the world, continuing to grow my company, Passion Fit, volunteering and giving back to charities in our local community and staying fit and healthy!
Reena Vokoun & Our Community
Q: What are a few of your favorite restaurants in our community?
My favorite restaurants in our community in San Diego include Monarch, Tamarindo and Cuncina Enoteca in Del Mar.
Q: How long have you lived or worked in our community?
I’ve lived and worked in the San Diego community for almost three years.
Q: Who is the most interesting person you’ve met here in our community?
I’ve met so many interesting and amazing people here that I couldn’t name just one!
Q: What current or former local business makes you the most nostalgic about our community?
I love Rancho Valencia Resort and Spa in Rancho Santa Fe, as it has an amazing San Diego vibe and always makes me nostalgic about our community.
Q: What is your favorite thing or something unique about our community?
I feel people in our community are genuine, kind, smart, friendly, active and have a zest for life!
Q: If you could choose anyone alive today and not a relative, with whom would you love to have lunch? Why? And where locally would you meet for this lunch?
I would love to meet Reese Witherspoon, who is one of my favorite actresses. I would meet her for lunch at the Pacific Coast Grill in Cardiff.
For Fun
Q: What is one of your favorite movies? TV shows?
My favorite TV shows are the Morning Show and Emily in Paris.
Q: (Even for friends or family), what is something interesting that most people don’t know about you?
I was pre-med when I started college and switched to studying business my sophomore year.
Q: What would you rate a 10 out of 10?
I would honestly rate San Diego a 10 out of 10, as it’s my all-time favorite city! I feel so grateful to live here.
Q: Who inspires you to be better?
My husband, kids, parents and late grandparents inspire me to be better.
Q: What community organizations and/or local nonprofits do you admire/support?
I’m a huge supporter of the San Diego Food Bank.
Q: What is the best advice you’ve ever received?
Be grateful for each and every day and live with an abundance mindset.
Q: What Neighborhood do you live in?
I live in Pacific Highlands Ranch, which sits between Del Mar and Carmel Valley.
What I love about my Neighborhood:
My neighborhood is beautiful and a few miles from Del Mar Beach. It’s very family-oriented, and it’s surrounded by amazing schools. It’s also filled with great restaurants, shopping, parks and hiking trails.
Please describe your ideal San Diego weekend:
My ideal San Diego weekend would include a morning Pilates class, going out for brunch with my family, watching my kids play soccer with my husband, spending time at the beach and either cooking or going out for a relaxing seafood dinner and watching the sunset with family and friends.
Q: Finally, what three words or phrases come to mind when you think of the word HOME?
My family, my house and San Diego.
